Water Street Coffee Joint Brings in XPress Lid by SmartCup


FOR IMMEDIATE RELEASE

September 23, 2010 – Auburn, CA – SmartCup, Inc. announced today that they are supplying Water Street Coffee Joint with the XPress lid, a single serve, recyclable and disposable French press in the lid. Water Street Coffee Joint provides the freshest, most unique and delicious brews and has decided to introduce XPress lid by SmartCup to their retail customers to enhance their customer’s coffee experience.

The Roast Master, Ben Angelo, brought in the XPress lid and was amazed at that flavor that was produced from his standard blends. XPress has become his personal go-to cup of coffee.

“I love the French press, and I hate waiting for pressed coffee,” explained Angelo. “With XPress lid by SmartCup I can have a truly flavorful cup of coffee and don’t have to wait.”

Water Street Coffee Joint, based in Kalamazoo, Michigan with operations in California, Midwest and East Coast, crafts each coffee, monitoring temperatures and making subtle adjustments at each stage of the roasting process in order to bring out the best flavor in each bean. They feel that XPress lid provides one of the best ways to experience their coffee.

In addition, the XPress lid integrated seamlessly into the operations by fitting on their custom printed cup, requiring no modifications. This allowed the firm to offer pressed coffee within their operations without additional capital investment or added sku of cups.

About SmartCup
SmartCup, Inc. manufactures and sells the award-winning XPress lid, the industry’s first disposable French press lid system, to specialty coffee retailers, independent shops, roasters and distributors.

Our mission is to bring a high quality, convenient, customizable and fully portable brewing experience to consumers.

Speak Your Mind

*