Starbucks e-bucks – NYC Goes Mobile for Java


– Source: ZippyCart
Fresh off of the successful roll out of pay-by-mobile versions of their already ubiquitous Starbucks Card in Seattle, San Fransisco, and some Target in-store locations, Starbucks has expanded the service to test stores in one of the top tier coffee drinking markets – New York City.

About 300 corporate locations in New York City proper as well as Long Island are now equipped to process purchases using the electronic app version of the Starbucks Card, instead of its plastic predecessor. Apps are currently available for the iPhone and Blackberry only, as research showed that 71% of Starbucks consumers with smartphones used one or the other.

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