Caffeine-Fueled Comparison

By Michelle Juergen for Entrepreneur Magazine

This is a great synopsis of successful coffee shops and their impact in their marketplace.
-Bob Koffee

Gourmet Coffee Bars: A Caffeine-Fueled Comparison – Whether a big chain or a tiny kiosk, great gourmet coffee shops get java drinkers juiced. A shop’s success isn’t determined by one specific factor; rather, it’s a combo of factors:

  • The right atmosphere
  • Culture
  • Philosophy
  • Coffee

Stumptown Coffee Roasters

First opened: 1999 in Portland, Ore.

    Type of shop: Coffee bars (and tasting annexes)
    Locations: Nine, with 11 by the end of the year, in Portland, Seattle and New York; scouting for a Chicago spot
    Customers: Creative types: musicians, artists, grungers
    Biz philosophy: Founder Duane Sorenson’s M.O. is to provide great coffee, educate consumers about it and treat employees well — no matter the cost
    Price of a cappuccino: $3 for 5 1/2 oz.
    Order this: A cup of Costa Rica Helsar Reserva coffee — a blend of molasses and cherry jam with notes of raspberry, strawberry and lavender
    The coffee cherry on top: Employee benefits include health care, a 401(k) and an on-duty massage therapist

Peet’s Coffee & Tea

First opened: 1966 in Berkeley, Calif.

    Type of shop: Typical coffee shop: tables and booths, often frequented by seekers of free Wi-Fi
    Locations: 193 in California, Colorado, Illinois, Massachusetts, Oregon and Washington
    Customers: Early-stage and hard-core do-gooders
    Biz philosophy: Quality and freshness (each type of coffee is individually deep-roasted in single-batch roasters), along with partnerships with global nonprofits to better coffee-growing communities
    Price of a cappuccino: $3 for 12 oz.
    Order this: Dark chocolate mocha Freddo (their signature ice-blended drink) or a handmade three-berry scone
    The coffee cherry on top: Twice-monthly guided coffee and tea tastings at local stores

Abraço

First opened: 2007 in New York City

    Type of shop: Stand-up espresso bar
    Locations: Just one
    Customers: East Villagers (aka hipsters)
    Biz philosophy: Hole-in-the-wall space, minimal menu and eclectic design put the focus on aroma and taste and create a micro-community. Owner Jamie McCormick greets locals by name
    Price of a cappuccino: $3 for 8 oz.
    Order this: The olive oil cake is a customer favorite among Abraço’s seasonal, homemade sweets, savories and small bites
    The coffee cherry on top: Uses Counter Culture Coffee beans and food items are sourced from the local farmers market

Intelligentsia Coffee & Tea

First opened: 1995 in Chicago

    Type of shop: Coffee bars, and one café in Pasadena, Calif.
    Locations: Six in Chicago and Los Angeles (along with roasting facilities) and a New York City training lab
    Customers: Art-school grads and people who only own Apple products
    Biz philosophy: Providing the complete coffee experience — excellent brew, skilled baristas, coffee education and sourcing the best green coffee — in a sleek, minimalist-design atmosphere
    Price of a cappuccino: $3.50 for 6 oz.
    Order this: A Black Cat Classic Espresso (part of “Black Cat Project” to create the perfect espresso)
    The coffee cherry on top: Staff trained to be “the most knowledgeable and skilled in the coffee industry,” offering public tasting and education classes at each retail location

Blue Bottle Coffee

First opened: 2002 in Oakland, Calif.

    Type of shop: Varies by location: espresso bar, cafés, espresso carts and a coffee kiosk
    Locations: Seven in Oakland, San Francisco and Brooklyn, N.Y., two roasteries and three Northern California farmers market espresso carts
    Customers: Unpretentious hippies
    Biz philosophy: Founders tired of the “grande eggnog latte and the double-skim pumpkin-pie macchiato” and opened Blue Bottle for those interested in the distinct taste of freshly roasted coffee
    Price of a cappuccino: $3.25 for 6 oz.
    Order this: New Orleans-style iced coffee with a saffron and vanilla bean Snickerdoodle
    The coffee cherry on top: Coffee roasted in vintage roasters, ground and brewed one cup at a time and served in compostable cups; one location has a pricey Japanese siphon bar