National Coffee Association Report

The following is the National Coffee Association USA, 2009 Coffee Drinking Trends Overview. The National Coffee Association of U.S.A., Inc. (NCA), established in 1911, is the leading trade organization for the coffee industry in the United States.

• Daily consumption of coffee beverages among consumers remained consistent in 2009 with 54% of the overall adult population partaking.

• Consumption of cups per day by consumers age 18-24 declined from 3.2 cups per day in 2008 to 2.9 cups in 2009.

• Coffee preparation at home is up 5 percentage points with 83% of past-day coffee drinkers reporting that they made coffee at home the day before.

Additionally, cups-per-drinker and cups-per-capita, which includes drinkers and non-drinkers, continue to hold at the level from 2008 and the previous four years, but are up slightly versus 2003.

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