From Our Friends at JumpinGoat

JumpinGoat Introduces the SmartCup XPress Lid
May 20th, 2010

JumpinGoat Coffee Roasters continues to make its mark on the coffee world.  Already a successful enterprise by implementing an efficient and productive coffee shop business plan, JumpinGoat reaches new levels as they introduce the SmartCup XPress Lid into their operations.  This ingenious apparatus has given new meaning to the French press and JumpinGoat Coffee Roasters is pleased to be one of the first locations to carry this item.

For the serious coffee guru, it is a well-known fact that the perfect cup of coffee begins with the roasting process and how the coffee is brewed undoubtedly affects the end taste.
The French press is the preferred method by most to achieve the outcome of a perfect cup, complete with the natural oils and flavor of the coffee bean.  The problem with the French press is that until now no one has ever developed a dispensable press for “on the go” coffee drinkers.  Jeff Baccetti, inventor of the XPress Lid, was inspired to create a recyclable, disposable French press after watching his wife painstakingly transfer her traditionally pressed coffee into a paper cup to carry on the road with her.  The concept was born and within a few weeks the first designs were complete.  Hence, the SmartCup XPress Lid has arrived.

Hours are spent commuting on the road and for the coffee enthusiast who has discovered the richness of a French press, this means sacrificing quality for something quick and easy.  The XPress Lid offers a convenient and disposable means of producing a superior cup of French press coffee on the go.  With fully recyclable components, the contraption fits easily over existing 16 and 20 ounce paper cups and functions as well as the traditional French press for an aroma and taste that are incomparable.   All you need is great coffee and clean water.  Best of all, the coffee or tea – yes, even tea – of your choice can be prepared easily with conventional press techniques to its maximum flavor potential using the XPress Lid and then discarded with no clean up hassle.

CEO of JumpinGoat Coffee Roasters, Forrest Graves, is continually searching for ways to improve his coffee service and promote quality coffee products.  Discovering this novel device and young and progressive company, Graves and SmartCup have joined for a business venture advocating superior coffee and innovative means to produce quality coffee.  The product’s fully recyclable design was an attractive quality which caught Graves’ attention.  Having been tested with consumers, JumpinGoat determined that individuals preferred the XPress Lid, noting that people appreciated the ease of use and “no clean up” disposable and recyclable attributes the XPress Lid provides.  Recognizing the appeal of the XPress Lid, JumpinGoat offers and is currently analyzing the success of the XPress Lid with US troops in Iraq.

JumpinGoat is excited to introduce this phenomenal new tool and believes the XPress Lid disposable French press is the wave of the future in coffee commerce.  As we have come to expect with JumpinGoat Coffee Roasters, Forrest Graves wants to do more than just “sell” coffee; he strives to educate the consumer and the entrepreneur.  Cheers to JumpinGoat for offering the latest and greatest ways to yield the perfect cup of coffee.

Rachel Rogers

Independent Business Writer

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