Coffee Fest, Friday through Sunday, San Diego Convention Center

Coffee Fest 411

Coffee Fest 411

Coffee Fest 411

Coffee Fest San Diego is scheduled from 3rd to 5th June 2011. The event is a big meeting point for the exhibitors and visitors interested in coffee and coffee products. Some of the honored exhibitors include pacific bag, ambex coffee roasters, design & layout, coffee talk and fresh cup magazine.

The trade show, which got its start as a consumer coffee festival in Seattle in 1992, is held three times a year and attracts coffee shop owners, restaurateurs and hotel food and beverage managers and services the specialty coffee and gourmet tea industries. It is viewed as the best show in America and around the worlds specifically for coffee and retailing coffee. In an attractive promotional atmosphere, the attendees do business, exchange information, get inspiration and build new contacts.

There are classes and seminars, including hands-on barista training and a session on building a coffee shop on a budget, but the real show-stopper promises to be the latte art championship on Friday and Saturday that will be open to the public.

Even Starbucks sends their folks, although “they come incognito,” said show manager David Heilbrunn. “They don’t’ want 150 exhibitors hassling them.” The event should draw about 5,500 attendees, he said.

“Everything you’d find on either side of the counter in an upscale coffee shop, including the counter, is found at Coffee Fest.”

If it look s like coffee, smells like coffee, goes well with coffee or is coffee you will find it at Coffee Fest. Everything under the sun that would be found in an upscale coffee shop on either side of the counter including the counter would be found on the exhibition floor at Coffee Fest. The best coffee retail education, training and workshops are found at Coffee Fest.

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