But will the French like it? More on coffee

Posted on August 29, 2010 by Anita Webster
NOTE: Here is just one of many reports on the consumer interest of XPress lid by SmartCup.

Was excited to see a neat little bit of news about innovation in the coffee world in Darren Barefoot’s blog the other day – it’s the SmartCup Xpress Lid.  You order coffee and get a disposable/recyclable lid, rod and press – ta-da – single-use french press coffee where ever you are.

Darren says the cups were given out at the recent Gnomedex technology conference. There’s a great example of a company hitting their target market head-on – perpetual caffeine-seekers who love new gizmos.

Would you try it? I sure would.

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