Michelle Shaheen and Terry Kennon brought to the greater Vienna, VA area an innovative retail idea from California and New York: a Vintage Furniture Coffee Shop. They enhanced the idea by serving premium coffee using the SmartCup’s XPress lid French press system.
Customers have the option of the XPress lid French press for coffee or tea made with Kangen Water, which is an ionization filter process. This ensures that each customer receives a premium beverage, every time.
What-Nots is a low-key place where Oakton, VA, residents can hang out and have a great cup of coffee. The difference is that the vintage 50’s dining room furniture they are sitting on can be purchased and sent home the same day.
Patrons have made What-Nots a destination place and have been surprised that something so easy to use (SmartCup’s XPress lid) delivers such a rich body of coffee.
“We opened last fall and each month our coffee business improves,” explained Shaheen. “March has been our best month for coffee and we see the trend continuing.”
With the XPress lid portable French press, patrons can grab a cup of coffee and go. Shaheen reports that customers like XPress because it is fresh and they can choose any coffee they want, rather than having to want what has been pre-made in a pot.
French Press 101
A French press, also known as a press pot, is a simple coffee-brewing device first patented by Italian designer Attilio Calimani in 1929. A French press requires coffee of a coarser grind than does a drip coffee. Coffee is brewed by placing the coffee and water together, stirring it and leaving to brew for a few minutes, then pressing the plunger to trap the coffee grounds at the bottom of the beaker.
SmartCup, Inc., manufactures and sells the award-winning XPress lid, the industry’s first disposable French Press lid system, to specialty coffee retailers, independent shops, roasters and distributors. Our mission is to bring choice, freshness, customization and a fully portable coffee experience to consumers. SmartCup is located on the web at http://mysmartcup.com/.