Larry Wu brings over 27 years of brand and business development experience to the SmartCup Board of Directors. He is currently the VP of Product Development for SK Food Group in Seattle, and most recently served as COO for Bossa Nova Beverages.
Larry joined Bossa Nova from Iconoculture, Inc., where he served as VP, Consumer Strategist. There he led food and beverage consumer consulting projects for key Fortune 500 clients in the Consumer Packaged and Restaurant industries. Mr. Wu also spent two years leading research and development at CH Guenther and Son, Inc. where his team was responsible for the development, production and launch of key foodservice products such as the McGriddle.