About Caribou Coffee
Photo: Caribou Coffee
In 1990 the idea for Caribou Coffee began to form in a few climbers after reaching the summit of a mountain in the Alaskan Wilderness. The adventure led to Caribou Coffee’s phrase “Life is short. Stay awake for it”. The idea was simple; bring the ‘adventures of life’ feeling into a daily morning cup. The selections of beverages available at Caribou Coffee reflect that attempt to capture wilderness adventures.
The first reason Caribou Coffee is great is because the company cares about the countries of origin for the beans. Caribou Coffee redefines the term “drinking responsibly”. It is not because they have added alcohol to their coffee, it is because just about every cup of coffee they sell is helping the community from where the beans originated. Caribou Coffee gives back to these communities by allocating funds for every pound of coffee they purchase.