Gloria Jean’s Coffees Brews Up Portable French Press with XPress Lid by SmartCup, Inc.
October 29, 2010 – SmartCup, Inc. announced today that Gloria Jean’s Coffees is introducing XPress lid, the world’s first disposable, portable, recyclable French press in a lid, to their outlets nationwide this November.
Gloria Jean’s Coffees uses the finest quality 100% Arabica coffee beans to ensure premium quality and integrity of its coffee flavors. The coffees are sold as whole beans fresh from coffee bins in each coffee house, as well as in pre-packaged amounts. In each Gloria Jean’s Coffees’ location, whole beans can be ground to order.
“We are excited that Gloria Jean’s Coffees is utilizing XPress lid to further enhance their guests’ coffee experience,” said Kent Rhodes, CEO of SmartCup, Inc. “The pilot program in Southern California was so successful that they felt confident in rolling out our program nationally.”
Coffee brewed with a French press captures more of the coffee’s flavor and essential oils because the coffee grounds remain in direct contact with the brewing water, with the grounds filtered from the water via a mesh instead of a paper filter. Coffee is brewed by placing the coffee and water together, stirring and leaving it to brew for a few minutes, then pressing the plunger to trap the coffee grounds at the bottom of the hot cup.
“Gloria Jean’s Coffees’ baristas are trained to handcraft perfect espressos, lattes and chillers, and now with the Xpress lid they are able to handcraft a guest’s choice of brewed coffee. Our guests have come to hold Gloria Jean’s Coffees to the highest standards of beans, taste, choice and freshness. By using the innovative Xpress lid, our guests have the choice of any of our coffees freshly ground and prepared one cup at a time,” said Sophia Maksymchak, Director of Marketing of Gloria Jean’s Coffees. “With over 40 specialty-flavored coffees and more than 20 origins and blends available, our guests now can experience the full flavor of the bean with the Xpress French press, providing one more reason to choose Gloria Jean’s Coffees.”
SmartCup’s XPress lid integrates seamlessly into the operations at Gloria Jean’s Coffees by attaching to their standard hot cup and requiring no modifications.
About Gloria Jean’s Coffees
Providing the ultimate coffee experience for more than 30 years, Gloria Jean’s Coffees is the world’s largest provider of premium specialty-flavored whole-bean coffees, with nearly 1000 locations in 37 countries. In the United States, Gloria Jean’s Coffees has 87 locations in 22 states. Locations include shopping malls, airports, free-standing shops, kiosks and drive-through sites. Using only the finest quality, 100% Arabica coffee beans, Gloria Jean’s meticulously roasts and flavors its coffees to exacting standards. With more than 40 specialty-flavored coffees and more than 20 origins and blends, Gloria Jean’s Coffees offers the finest quality hand-crafted drinks ranging from espressos, cappuccinos and café lattes to exclusive leaf-tea beverages, refreshing cold flavored iced coffees and coffee chillers. From bean to cup, nothing is compromised, making Gloria Jean’s coffee the very finest you can buy. For more information visit www.gloriajeans.com.
SmartCup, Inc., manufactures and sells the award-winning XPress lid, the industry’s first disposable French Press lid system, to specialty coffee retailers, independent shops, roasters and distributors. Our mission is to bring choice, freshness, customization and a fully portable coffee experience to consumers. SmartCup is located on the web at http://www.mysmartcup.com. For more information connect at email@example.com or dial us at 530-889-1754.